About this episode
In this episode we do something different and focus on the poorly understood world of social media. Injectors and aesthetic businesses all have profiles, but most have no idea how to use them well.
Jon Jacques shares his journey from professional magician to a video advertising start-up, where he learned to leverage YouTube, Facebook and Instagram and helped grow the company to a $250 million valuation before it was sold. He has since helped celebrities and companies as big as Disney grow their online presence.
We cover what matters when making videos and reels, authenticity versus chasing trends, balancing personal and professional content, testing and experimenting, batch content creation, posting frequency, why distribution is the real secret, and using AI tools.
What you'll learn
- Social media strategies for aesthetic practitioners
- Why authenticity and engagement beat chasing trends
- Balancing personal and professional content
- How to batch content creation
- Finding the right posting frequency
- Why distribution is the secret to success
Chapters
Timed to the audio version on Spotify and Apple Podcasts. The YouTube and Spotify video versions may run at slightly different times.
- Introduction
- Podcast Format and Changes
- Guest Introduction: Jon Jacques
- Jon's Journey from Magician to Entrepreneur
- Social Media Strategies for Aesthetic Practitioners
- The Importance of Authenticity and Engagement
- Navigating Social Media Challenges
- Balancing Personal and Professional Content
- Overcoming Hesitations and Embracing Social Media
- Testing and Experimenting with Content
- The Power of Batching Content
- Finding the Right Posting Frequency
- The Secret to Social Media Success: Distribution
- Leveraging AI and Tools for Social Media
- Case Studies and Real-World Success
- Exciting Competition Announcement
- Conclusion and Final Thoughts
Topics
- Marketing
- Social media
- Content creation
- Video
- AI tools
- USA
Full transcript
Loading the full transcript…