About this episode
In The Business of Injecting we host injectors and clinic owners to talk through the business side of their clinics: finances, tough decisions, friction points, staffing, hiring and firing.
In Chapter 20 we hear the story of Derm Haus from two of its founders, Brisbane registered nurse Meg McNeil and business manager Bek McNeil. They started as a side hustle and grew into two clinics with a team of 11.
We discuss creating an employee-centric culture, handling the financials and logistics of a growing business, using each team member's strengths, choosing new treatments and devices, pricing, stock, staff retention, marketing and the power of word-of-mouth referrals.
We finish with their plans for the future, including a focus on women's health and regenerative medicine.
What you'll learn
- Growing a side hustle into a two-clinic business
- Bringing a business manager on board
- Building an employee-centric workplace
- Pricing strategies and financial management
- Staff retention and incentives
- Marketing and brand strategy
Chapters
Timed to the audio version on Spotify and Apple Podcasts. The YouTube and Spotify video versions may run at slightly different times.
- Introduction
- Business of Injecting: Episode Overview
- Meet the Derm Haus Team
- Starting the Business: Challenges and Growth
- Bringing Bek Onboard
- Client Selection and Business Strategies
- Managing Stock and Team Consistency
- Creating an Employee-Centric Workplace
- Deciding on New Treatments and Devices
- Pricing Strategies and Financial Management
- Staff Retention and Incentives
- Marketing and Brand Strategy
- Future Plans and Business Growth
- Reflecting on the Journey and Final Thoughts
Topics
- Business of injecting
- Clinic growth
- Team culture
- Pricing
- Staff retention
- Marketing
- Brisbane
Full transcript
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