什麼是內在美學？
The key to our success - great guests
品牌尋找新客戶的傳統方法包括在會議上面對面參與、在醫學期刊上做廣告以及在診所進行一對一的會議。尋找新的潛在客戶、創造新的業務和增加銷售額一直具有挑戰性——但在 COVID 之後，這是一個特別困難的挑戰。
即使更大的面對面活動再次開始，獲得牽引力並與新客戶建立真正的融洽關係也很困難，通常包括匆忙的聊天。您銷售或展示您的品牌的機會非常有限，同時您還將與競爭對手公司競爭以吸引人們的注意力。像這樣產生的潛在客戶通常質量很差，而且貴公司的存在、品牌展台的建立、員工的差旅和住宿費用、客戶娛樂等的投資回報率通常非常差。我們的市場研究表明，普通公司通常只花 25,000-80,000 美元參加一次澳大利亞的大型會議。
我們將播客視為與潛在客戶建立聯繫的一種獨特且更加真實的方式。 Inside Aesthetics 已成為美學行業的領先渠道。我們每個月的下載量高達 15,000 次，此外還有流式傳輸到設備上的次數又使這個數字翻了一番。我們的聽眾都在行業內，參與度很高，每集您將有 60-90 分鐘的注意力。對於想要展示其獨特和開創性產品的品牌，Inside Aesthetics 是傳達您信息的理想平台。
欲了解更多信息，請填寫下面的表格，我們將向您發送合作夥伴提案：
Firstly - who we don't want as a guest!
We receive at least one enquiry a day from PR companies asking if we'd be interested in hosting their client on an episode of IA. Whilst being on the radar of these PR agencies is very flattering for us, the vast majority of these enquiries are obviously looking for some free PR for their clients and are of no benefit to us our our listeners.
The same goes for enquiries from individual injectors or clinics wanting to boost to their online profile or credibility, we have no interest in hosting such guests.
So please think about this and what value your client brings to IA before contacting us. If you really do think that they have a point of difference, we would still consider this application sponsored as the referral will be via a paid PR agency or agent. In this scenario please apply via the brand or company route below.
Individual guest applications:
We have two polite requests from individual guests before applying:
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Please listen to our podcasts first - it might sound obvious but we assume that anyone applying to be a guest would have listened to some of our episodes, understand what we do, who we are and have some concept of how the podcast works.
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Please subscribe to our Patreon (annual subscription to the 'Patreon Tier') - appearing on an episode of IA will give you incredible reach. Whilst we don't charge a fee for our non-sponsored episodes, we do ask our guests to show their support for us and to become part of our community.
What type of episode might you record with us?
Our podcasts are well known for the mini-series that we publish. These episodes focus on particular aspects of our industry or aesthetics and are categorised below. But if you think you still have something to offer outside of these, we'll happily consider your application.
The Injector Diaries
These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.
The Business Of Injecting
In these episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.
The Tox Talks
In these episodes we hosts injectors who have significant experience with toxins and those who are experts with particular brands of toxins. In the future we are looking for experts to talk about:
- Daxxify
- Botulinum Toxin Type B
- Relfydess (Relabotulinum Toxin)
- Botulinum Toxin E
- On label use of Botox for the Platysma
Masterclass Series
In this mini-series we host experts who have significant experience to teach our listeners about hyaluronic acid fillers, bio-stimulators, polynucleotides, exosomes and other injectable products.
What's Trending In Aesthetics?
In this mini-series we discuss topics that have been trending on social media or in the news. We'll cover controversies, news, big stories and themes that have got injectors and our industry talking. If you have an opinion and a story that you want to discuss please let us know!
The Entrepreneurs
This new mini-series focuses on pioneers in the business world. Our entrepreneurs will share their stories of success, failure, life-changing lessons and big decisions that they made. We want to showcase guests from all sorts of backgrounds (and not necessarily only those from the aesthetic world) to inspire our listeners how to create wealth, success and a winning mindset.
Disasters & Solutions
Here we look at some of the unusual, difficult or outright disasterous outcomes for patients caused by injectables. We speak to the injectors who managed the case and go through what happened, step by step. We’ll learn about what might have been done to prevent the problem and what injectors can do in their own practice to be safer practitioners.
The Beauty Of The World
This mini-series hosts globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We try to better understand what people find attractive, what influences this and celebrate the similarities and amazing differences between our faces and skin tones. We have covered South Africa (& Africa), Sweden (& Europe), Singapore (& Asia), Brazil (& Latin America), India (& Sub-Continental Asia) and UAE (& The Middle East) so far.